We understand that words have power. In fact, we also took to heart the task of summarizing what we want to be in the future and what we want to do now to achieve it. Vision and mission statements are not just framed words; they can help align your company’s efforts and focus its strengths on goal achievement.

Our company’s mission statement defines the kinds of actions needed to fulfill organizational goals. On the other hand our vision statement drives its global organization to reach higher performance levels. A firm’s vision statement specifies the desired future situation or condition of the business. In this case, mission statement and vision statement are determinants of the firm’s success and strategic direction in the international automotive industry. The vision statement is “people working together as a lean, global enterprise for automotive leadership.” The company also explains, “Automotive leadership is measured by the satisfaction of our customers, employees, investors, dealers, suppliers and communities.”